Blender Organic Modeling and Animation

Recently my good friend Otto Lai, who runs FXDojo, invited me to take his Organic Modeling course. As much as I love Blender, I knew I could always use a hand to guide me through the many complex workflows and techniques. Following is a week-by-week blog I created to help document the process. I am very grateful for the opportunity! …

Interactive Repository

The SVG file format is simply awesome! I have been exploring many different tools to help create and distribute fun animated vector graphics for some time now. Adobe Animate CC is my favorite due to its timeline feature making it much easier to animate complex story lines and interactive infographics. But sometimes you just need a simple logo or microanimation. …

E3 2017 Conference Review

  Since 1995, E3 has always been about what’s next in gaming, computer graphics technology, and the opportunity to network with bonafide AAA gamemakers.   This year, however, marks the first time the event opens its doors to the general public. Since it was my first time attending, I assumed ridiculous, hours-long lines to play never-before-seen games is not normal. …

Wind Up Inspired: 5 Takeaways from IDSD 2017

Interactive Day San Diego (IDSD) took place on May 12, 2017 in the East Village and Downtown neighborhoods of San Diego focusing on this year’s theme: Wind Up Inspired. This year’s IDSD provided inspiration, motivation, and a whole lot of education. Unlike previous years, this time the event spanned across many different downtown locations. Our morning began at the historic …

Storytelling Workshop

Sr. Interactive designer Nicolas Lockheimers explains storytelling concepts for use in marketing and advertising.

Video Editing Best Practices

Sr. Interactive designer Nicolas Lockheimers editing techniques and workflows for use in marketing and advertising.

Leads with Video Marketing: Part II

When we left off from Part I of this post, I was discussing collaboration for credibility. He continues with part two here: Lastly, Owen also explained the power of tracking and metrics using URL shorteners. In particular, he mentioned bit.ly, a link management platform that offers a slew of data from users who share their shortened links. I’ve used shorteners cautiously because they …

Leads with Video Marketing: Part I

THE ‘APS + C’ FORMULA All great stories start very close to the end, and so it was at this point that I arrive almost an hour late to a talk by Owen Hemsath, a popular YouTuber, influencer, and video marketing consultant. I’m not new to video editing, in fact, I confess I have been editing videos since the late 90s, …

The Evolution of Programmatic Display Advertising

The Comeback Kid As online advertising comes of age and exceeds traditional broadcast and cable television ad revenue, we can attribute much of this success to the often overlooked and low-cost option known as the Display Banner. An unsung hero made up of attention-grabbing copy, rich media graphics and a straight-forward call to action, the display banner has undergone a …